ALTIRIS® pigment advantages

Solar reflection with color

The sun can heat up the colored surfaces of buildings, raising the internal temperature and placing heavy loads on air-conditioning systems, increasing energy usage. Heat from the sun can also cause colored exterior polymer systems (like vinyl siding and window profiles) to degrade and warp, reducing product lifetimes, increasing waste and cost for consumers.

The ALTIRIS® advantage...
cooler exteriors for reduced energy usage

ALTIRIS® infrared reflecting pigment is designed to help support a global challenge to reduce energy usage.1  ALTIRIS® pigment reflects solar energy better2 and is designed to work in coatings and polymer products of almost any color. Structures with improved solar reflectance can stay cooler for longer, helping to reduce energy consumption used for air conditioning.3

ALTIRIS® infrared reflecting pigment

The benefits are clear…
  • Design freedom to choose the solar reflective colors you want to delight your customers.
  • Helps increase system lifespan by decreasing heat cycling stresses.
  • Reach new markets with cooler products.

Why are cool roofs important?

Cool roofs can reduce the overall energy consumption of individual buildings by lowering air-conditioning demand. If the building is not air-conditioned, cool roofs can make the building considerably more comfortable for occupants.

Upgrading 95 percent of U.S. homes with cool colorful roofs -- dark materials that reflect the invisible part of sunlight -- could generate

$1 billion in energy savings and

9 million tons of COevery year*


*Cool Roofs and Global Cooling – Surabi Menon, Ronnen Levinson, Marc Fischer, Dev Millstein, Nancy Brown, Francisco Salamanca, Igor Sednev and Art Rosenfeld

Cool buildings

Open a world ofcolor

ALTIRIS® infrared reflecting pigment can provide design freedom for architects by helping designers to use a wider range of bright and vibrant colors in a broad range of materials to achieve the effect they require.

Contact us to see if ALTIRIS® pigment could help you produce

your brand colors with high solar reflectance.


Design freedom


1. World Business Council for Sustainable Development (2009). Transforming the Market Energy Efficiency in Buildings, target is set against the predicted Business as Usual (BAU) figures for 2050, which is a minimum requirement to generate stablized CO levels as sought by the Intergovernmental Panel on Climate Change (IPCC)

2. Compared to TIOXIDE® pigment. Our specialist research team prepares coatings and polymers containing ALTIRIS® pigment and control samples using TIOXIDE® pigment with the same RAL index.We then compare Total Solar Reflectance using a Cary 5000 spectrophotometer. We use a method to measure heat build up in polymers based on 'Use of reflectance spectra to predict heat build up of pigmented PVC panels; Sullivan, Peak: 1993

3. "Monitoring the Energy-use Effects of Cool roofs on Caluifornia Commercial Buildings", Akbari, Levinson, Konopaki, Rainer 2004. This report identified that an increase in SRI delivers energy cost savings, CO2, NOx and SO2 reductions.


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