AVITERA® Excels In International Environment Technology Review

The flagship AVITERA® range has done it again, scoring a stellar 5 star rating in the Environmental Leader Technology (ELT) Review program! Huntsman Textile Effects is one of two 5-star recipients this year among the hundreds of submissions

The Environmental Leader Technology Review is a program recognizing excellence in products and services that provide companies with energy and environmental benefits. Scores of entries were evaluated by a panel of independent judges from companies including PepsiCo, Staples, the University of California Berkeley, ISS Facilities Services, The Green Grid, LNS Research, Owens Corning, Yahoo! Inc., GlaxoSmithKline, Legrand, Petco, and New Belgium Brewing Company.

“The caliber of the entries was impressive, and truly showed the innovation taking place in the industry today,” says Paul Nastu, publisher of Environmental Leader. “The judges had their work cut out for them. It was a tough playing field for those that entered and the products that scored 3.5 stars or higher are those that the judges say have viable attributes that set them apart from others in the field.”

This year's submissions encompassed dozens of innovative products from a variety of companies. Each submission was judged based on the following guidelines:

• Useful product, yet commodity.
• Solid product with viable attributes that set it apart.
• Excellent product with technical features and performance that provide clear and substantial benefits.
• Superb product that sets new standard for performance and provides groundbreaking and NEW technical milestones.

This is what the judges had to say about AVITERA®:

“Immediately impressed by the lower temperature functionality and the lower number of rinse baths needed. Great treatment of stakeholder collaboration…very effective educational and marketing materials. G reat job at communicating the interface between environment, society, and economy—the triple bottom line. Good factoids to set context for why these dyes have incremental advantages.”

“Innovative approach with wide potential for impact if scaled over printed fabric production worldwide; major potential for environmental impact.”

“The Avitera dyes were engineered for sustainability and provide a clear economic and sustainable value proposition, particularly in markets that are not only facing water constraints, but also highly dependent on industries that utilize cotton.”

The results of the ELT review program are now available in the Hall of Fame on the Environmental Leader website ( In recognition of all products scoring 3.5 stars or higher, Avitera® will be featured in a special Environmental Leader Technology Review report.

About Huntsman:
Huntsman is a global manufacturer and marketer of differentiated chemicals. Our operating companies manufacture products for a variety of global industries, including chemicals, plastics, automotive, aviation, textiles, footwear, paints and coatings, construction, technology, agriculture, health care, detergent, personal care, furniture, appliances and packaging. Originally known for pioneering innovations in packaging and, later, for rapid and integrated growth in petrochemicals, Huntsman has approximately 12,000 employees and operates from multiple locations worldwide. The Company had 2011 revenues of over $11 billion. For more information about Huntsman, please visit the company's website at

Forward-Looking Statements:
Statements in this release that are not historical are forward-looking statements. These statements are based on management's current beliefs and expectations. The forward-looking statements in this release are subject to uncertainty and changes in circumstances and involve risks and uncertainties that may affect the company's operations, markets, products, services, prices and other factors as discussed in the Huntsman companies' filings with the U.S. Securities and Exchange Commission. Significant risks and uncertainties may relate to, but are not limited to, financial, economic, competitive, environmental, political, legal, regulatory and technological factors.  The company assumes no obligation to provide revisions to any forward-looking statements should circumstances change, except as otherwise required by applicable laws.