22 Oct 14
Huntsman Launched Fresh New Products and I&I Branding at SEPAWA
Huntsman Launched Fresh New Products and I&I Branding at SEPAWA

Clean                                                                              Enjoy


 Hamburg, GERMANY – At the SEPAWA congress that took place in Germany from 15 to 17 October, the Performance Products team from Huntsman launched a number of new chemistries – each designed to improve the efficacy of home care and industrial and institutional (I&I) cleaning products.

 Marketed under Huntsman’s EMPICOL® brand – a name synonymous with quality – the solutions include:

  • EMPICOL® iDS H10 – a special form of sodium laureth sulfate that is used to enhance the wetting, foaming, detergency and emulsification properties of laundry additives, powder laundry detergents, surface cleaners and hygiene blocks. Available in a dried format, this product can be incorporated directly into powders, compressed tablets and blocks for the home care market.
  • EMPICOL® VBS D30 and VBS D30 A – employed in the formulation of degreasers that help cut through grime on hard surfaces. Both products are based predominantly on vegetable derived ingre dients (92%) and are super concentrated (>85% active content)
  • EMPICOL® VBS L30 – intended for use in laundry detergent applications. Offering comparable properties to other professional I&I laundry products, this performance chemistry comes with an added benefit: 77% of the surfactants used within it are based on feedstocks with a vegetable-origin.

John Pickering, Market Manager for Home and Personal Care EMEA at Huntsman Performance Products, said: “Whether employed in the home, hospitals, schools, restaurants, or offices, our specialty chemistries for household and I&I cleaning applications are known for their ability to help reduce the time and cost of keeping buildings clean, safe and hygienic. SEPAWA – a leading event for the cleaning, cosmetics and perfume industries – was the perfect launch pad for the new products we have incorporated into our portfolio.”
During SEPAWA, visitors to Huntsman’s stand noticed the inclusion of a fresh new brand mark. The striking green CLEAN™ lozenge is being rolled out worldwide across all of Huntsman’s I&I literature – giving it a uniform, consistent feel and make it instantly recognizable. Huntsman’s performance chemistries for the home care market are branded with the blue ENJOY™ logo.

Huntsman is a world leader in the manufacture of surfactants, carbonates and amines that are widely used in a vast range of domestic and industrial cleaning products. Typical applications for the company’s performance intermediates include laundry liquids, gels, creams, powders, tablets and concentrates as well as bleaches, disinfectants, toilet products, waxes and polishes.



About Huntsman:
Huntsman Corporation is a publicly traded global manufacturer and marketer of differentiated chemicals with 2013 revenues of approximately $13 billion i ncluding the acquisition of Rockwood’s performance additives and TiO2 businesses. Our chemical products number in the thousands and are sold worldwide to manufacturers serving a broad and diverse range of consumer and industrial end markets.  We operate more than 100 manufacturing and R&D facilities in more than 30 countries and employ approximately 15,000 associates within our 5 distinct business divisions.  For more information about Huntsman, please visit the company's website at


Forward Looking Statements:
Statements in this release that are not historical are forward-looking statements. These statements are based on management’s current beliefs and expectations. The forward-looking statements in this release are subject to uncertainty and changes in circumstances and involve risks and uncertainties that may affect the company’s operations, markets, products, services, prices and other factors as discussed in the Huntsman companies’ filings with the U.S. Securities and Exchange Commission. Significant risks and uncertainties may relate to, but are not limited to, financial, economic, competitive, environmental, political, legal, regulatory and technological factors.  In addition, the completion of any transactions described in this release is subject to a number of uncertainties and closing will be subject to approvals and other customary conditions. Accordingly, there can be no assurance that such transactions will be completed or that the company’s expectations will be realized. The company assumes no obligation to provide revisions to any forward-looking statements should circumstances change, except as otherwise required by applicable laws.



Michael Scharf
+32 2 758 9884