Achieve never before seen shade depths with DICRYLAN® SD from Huntsman Textile Effects
Singapore – Huntsman Textile Effects, a division of Huntsman Corporation (NYSE: HUN) and a leading manufacturer of textile dyes and chemicals, launched DICRYLAN® Shade Deepener (SD) to help mills achieve shade depths for blacks and navies which were previously unattainable.
DICRYLAN® SD represents a technological breakthrough in achieving unparalleled color depths on all fibers without any compromise on fastness properties. This is achieved through an innovative approach via the use of light scattering and light polarization.
When light hits small particles such as the DICRYLAN® SD polymer backbone, it is scattered in all directions, resulting in a deeper shade visually as less light is reflected back. This effect is further enhanced by light polarization resulting from the unique orientation of the polymer structure. The polymer units are oriented perpendicularly to each other and the light source. This results in a significant reduction in transmitted light and leads to a significantly deeper and darker shade.
“DICRYLAN® SD is a quantum leap forward in deep dye technology and works on all fibers,” said Steve Gray, Global Vice President for Strategic Marketing & Planning, Huntsman Textile Effects. “We have obtained increases in color depth by up to 50% and this is a significant breakthrough which will help our customers achieve much deeper and richer blacks which were previously unattainable.”
“DICRYLAN® SD further supports the depths of shades achievable with our flagship range of AVITERA® SE dyes which help to increase production output by over 25% without additional capital investment,” said Jay Naidu, Global Marketing Director for Apparel and Home Textiles, Huntsman Textile Effects. “The state-of-the-art color fastness and retention of AVITERA® SE coupled with the unique properties of DICRYLAN® SD make this the perfect partnership in deliverin
g superior value to our customers and underscores Huntsman’s commitment to sustainability and continued innovation.
About Huntsman Textile Effects
Huntsman Textile Effects is the leading global provider of high quality dyes and chemicals to the textile and related industries. Sustainability, innovation and collaboration are at the heart of what we do. We use cutting edge technology to develop solutions and create innovative products with intelligent effects such as built-in freshness, sun protection or state-of-the-art dyes which reduce water and energy consumption. All these go toward meeting the needs of our customers in supporting a more sustainable environment. Selling into more than 90 countries and with presence including eight primary manufacturing facilities in seven countries (China, Germany, India, Indonesia, Mexico, Thailand, Switzerland) and 14 Formulation Distribution Centers spread across 12 countries, Huntsman Textile Effects is uniquely positioned to provide fast and expert technical service wherever our customers are based.
Huntsman Corporation is a publicly traded global manufacturer and marketer of differentiated chemicals with 2012 revenues of over $11 billion. Our chemical products number in the thousands and are sold worldwide to meet the needs of consumers and manufacturers serving a broad range of end markets. We operate more than 75 manufacturing and R&D facilities in 30 countries and employ approximately 12,000 associates within our five distinct business divisions. For more information about Huntsman, please visit the company's website at www.huntsman.com.
Statements in this release that are not historical are forward-looking statements. These statements are based on management's current beliefs and expec
tations. The forward-looking statements in this release are subject to uncertainty and changes in circumstances and involve risks and uncertainties that may affect the company's operations, markets, products, services, prices and other factors as discussed in the Huntsman companies' filings with the U.S. Securities and Exchange Commission. Significant risks and uncertainties may relate to, but are not limited to, financial, economic, competitive, environmental, political, legal, regulatory and technological factors. The company assumes no obligation to provide revisions to any forward-looking statements should circumstances change, except as otherwise required by applicable laws.
Christina Koh +65 6390 6482
Mindy Chee: +65 6390 6492