02 Nov 11
Huntsman Textile Effects Reinforces Market Focused Strategy Under Realigned Global Business Model

Singapore, 02 November 2011 – With effect from 1st November 2011, Mr Rohit Aggarwal will be appointed Vice President, Strategic Marketing and Planning and Mr Kent Kvaal, as Vice President, Sales and Technical Resources. These new appointments will replace the current Strategic Business Units (SBUs) organizational structure for Apparels and Home Textiles (AHT) and Specialty Textiles (ST).

The change of leadership roles and re-alignment of the Textile Effects (TE) global business model builds on the success of the TE business strategy to become more market and customer focused. The new simplified structure will provide a stronger platform that will ensure greater flexibility and faster response times to customer and market demands in support of TE’s continued drive to achieve its business goals. 

In their new roles, Mr Aggarwal will be responsible for the global strategic marketing and planning platform which include strategic marketing, marketing communications, product management, business development and the Formulation Distribution Center* organization with a clear focus to bring end user segment strategies to enhance value for our direct customers and brands and retailers globally.

Mr Kvaal will be responsible for the global commercial and technical service platforms which provide comprehensive solutions to a demanding set of markets including specialized synthetics, automotive, woven functional fabrics, carpet, wool and nonwovens.

Both key leaders will remain located in Singapore where the Huntsman Textile Effects headquarters is located, closer to its sales and customer support organization in Asia, a key and growing market for the business.

Mr Aggarwal, a veteran with 20 years of experience has developed an in-depth understanding of the chemicals industry, having worked with renowned MNCs in various global leadership positions. Preceding this new appointment, he was Global Vice President, Appa rels and Home Textiles (AHT).

Mr Kvaal brings with him many solid years of senior management background, having assumed a variety of roles in MNCs with full P&L responsibilities. Before taking on this new role, he was Global Vice President, Specialty Textiles (ST).

* Formulation Distribution Centre produces dyeing auxiliaries, pre-treatment and finishing products for local customers that match premium global standards and use latest innovative technology.

Media Contacts:
Wai Lin Tan: +60 12 2009649,
Mindy Chee: +65 9875 4380,



About Textile Effects
Huntsman Textile Effects is the leading global provider of high quality dyes and chemicals to the textile and related industries. Research, innovation and sustainability are at the heart of what we do and we use cutting edge technology to develop innovative solutions to create innovative products and technologies with intelligent effects, such as built in freshness, sun protection or state-of-the-art dyes to reduce water and energy consumption, meeting the needs of our customers and supporting a more sustainable environment. With operations in 110 countries and 14 primary manufacturing facilities worldwide in twelve countries (China, Columbia, Germany, Guatemala, India, Indonesia, Mexico, Pakistan, Thailand, Turkey, Switzerland, USA), Huntsman TE is uniquely positioned to provide fast and expert technical service wherever our customers are based.

About Huntsman
Huntsman is a global manufacturer and marketer of differentiated chemicals. Our operating companies manufacture products for a variety of global industries, including chemicals, plastics, automotive, aviation, textiles, footwear, paints and coatings, construction, technology, agriculture, health care, detergent, personal care, furniture, appliances and packaging. Originally known for pioneering innovations in packaging and, later, for rapid and integrated growth in petrochemicals, Huntsman has approximately 12,000 employees and operates from multiple locations worldwide. The Company had 2010 revenues of over $9 billion. For more information about Huntsman, please visit the company's website at

Forward-Looking Statements
Statements in this release that are not historical are forward-looking statements. These statements are based on management's current beliefs and expectations. The forward-looking statements in this release are subject to uncertainty and changes in circumstances and involve risks and uncertainties that may affect the company's operations, markets, products, services, prices and other factors as discussed in the Huntsman companies' filings with the U.S. Securities and Exchange Commission. Significant risks and uncertainties may relate to, but are not limited to, financial, economic, competitive, environmental, political, legal, regulatory and technological factors. The company assumes no obligation to provide revisions to any forward-looking statements should circumstances change, except as otherwise required by applicable laws.