Huntsman launches first-ever global branding program for innovative textile color and finishing effects
High IQTM stands for innovation and quality; first five effects launched - more to come; response surpasses all expectations; benefits throughout value chain.
Basel, Switzerland, September 6, 2006 – Huntsman’s Textile Effects business segment has launched the first-ever global branding program for innovative textile color and finishing effects. High IQTM stands for Innovation and Quality. The first five “intelligent” effects in the program are Cool Comfort, Lasting Color, Freshness, Easy Care Plus and Sun Protection. Additional effects are being developed.
“The new High IQTM branding program underlines Huntsman’s commitment to investing in specialty chemicals and textile innovation,” said Paul Hulme, President of Huntsman’s Materials & Effects Division. Peter Otto, Global Head of Marketing in Textile Effects, commented: “The response to High IQTM has surpassed all expectations. The program has been welcomed by our mill partners, garment packagers and converters, brands and retailers alike. Our High IQTM webpage registered 80,000 hits and 1,000 visitors in terms of individual companies within the first four days of launch. Major brands are already committing to introduce High IQTM effects.”
Textile Effects supports mills worldwide in producing fabric to clearly defined specifications. High IQTM is designed to help ensure reliable product sourcing, and to support innovation and differentiation throughout the textile processing chain, thereby adding value to garments. High IQTM labels provide clear benefit statements for consumers, enhancing convenience and confidence in garment selection and purchase.
For more information, please visit Huntsman’s High IQTM website at: http://www.high-iq.com/
Huntsman is a global manufacturer and marketer of di
fferentiated and commodity chemicals. Its operating companies manufacture products for a variety of global industries including chemicals, plastics, automotive, aviation, textiles, footwear, paints and coatings, construction, technology, agriculture, health care, detergent, personal care, furniture, appliances and packaging. Originally known for pioneering innovations in packaging, and later, rapid and integrated growth in petrochemicals, Huntsman today has 15,000 employees and 78 operations in 24 countries. The Company had 2005 revenues of $13 billion.
Statements in this release that are not historical are forward-looking statements. These statements are based on management’s current beliefs and expectations. The forward-looking statements in this release are subject to uncertainty and changes in circumstances and involve risks and uncertainties that may affect the company’s operations, markets, products, services, prices and other factors as discussed in the Huntsman companies’ filings with the Securities and Exchange Commission. Significant risks and uncertainties may relate to, but are not limited to, financial, economic, competitive, environmental, political, legal, regulatory and technological factors. Accordingly, there can be no assurance that the company’s expectations will be realized. The company assumes no obligation to provide revisions to any forward-looking statements should circumstances change, except as otherwise required by securities and other applicable laws.
High IQTM is a trademark of Huntsman Corporation or an affiliate thereof in one or more, but not all, countries.