Basel, May 14, 2009 – Huntsman Textile Effects, a leading global player in textile solutions, will present innovative technologies focused on sustainability in textile processing at the upcoming Sustainable Solutions summit in Hong Kong sponsored by Cotton Incorporated and Cotton Council International. Sustainability is one of the core philosophies which drives the innovation process at Huntsman. We achieve this by not only developing innovative products that have a lower environmental impact, but also by finding smart processes that support our customers and the environment through substantially reducing and optimizing the use of natural resources. Huntsman Textile Effects’ goal is to use our competence and application know-how to help our customers drive down their process costs and optimize their product quality.
Living Sustainability in Action: Gentle Power Bleach™, a novel bleaching system with breakthrough enzyme innovation, exemplifies Huntsman’s commitment to sustainability. This innovative new technology for pretreatment of textiles, particularly cottons, has arisen out of collaboration between Huntsman and Genencor. This outstanding new system allows low temperature bleaching of textiles at a neutral pH range and excels in its ability to process all fibers in a more sustainable way whilst delivering textile goods with an enhanced quality. Most of all, it adheres to our rigid standards of sustainability in that it leads to considerable savings in energy, water and waste water treatment.
Lode Vermeersch, Head of Project Management Pre-Treatment will present the attendees with a deeper insight into the sustainable advanta
ges of wet processing with Gentle Power Bleach. Additionally, Martin Szeto, Global Business Development Director will highlight sustainability and the issues associated with it in the textile industry and how best available technology can significantly contribute to sustainability.
Gentle Power Bleach™ is a trademark of Huntsman Corporation or an affiliate thereof
Huntsman is a global manufacturer and marketer of differentiated chemicals. Its operating companies manufacture products for a variety of global industries, including chemicals, plastics, automotive, aviation, textiles, footwear, paints and coatings, construction, technology, agriculture, health care, detergent, personal care, furniture, appliances and packaging. Originally known for pioneering innovations in packaging and, later, for rapid and integrated growth in petrochemicals, Huntsman today has more than 12,000 employees and operates from multiple locations worldwide. The Company had 2008 revenues of approximately $10 billion. For more information about Huntsman, please visit the Company’s website at www.huntsman.com.
Genencor, a division of Danisco A/S, is a world leader in industrial biotechnology and a pioneer in enzyme innovation. Genencor improves process and product performance for a spectrum of industries, from biofuels and laundry detergents to textile processing, animal nutrition and food. As part of a large global organization, Genencor has a manufacturing and distribution network that spans more than 40 countries. In collaboration with customers, technology leaders and other stakeholders, Genencor supplies competitive, biobased solutions. These innovations create value throughout the supply chain, from raw material to finished product.