26 Jan 11
Alps Industries Adopts AVITERA SE & ERIOPON LT From Huntsman Textile Effects










Singapore, January 24,2011 -  The strategic partnership between Alps Industries and Huntsman Textile Effects which was signed earlier last year has become more sustainable with Alps Industries adopting AVITERA™ SE and ERIOPON® LT, the latest dye innovation from  Huntsman Textile Effects.

From January 2011, Alps Industries will commence use of these revolutionary dyes as part of their initiative to continuously use more green chemistry paving the way for a cleaner and greener environment.

Mr. Sandeep Agarwal MD Alps Industries commented,” AVITERA™ SE and ERIOPON® LT system is revolutionary innovation to meet new standards of environmental sustainability and Alps Industries will use this clean technology for taking a step in environmental savings.

New AVITERA™ SE reactive dyes, together with ERIOPON® LT clearing additive, provide an exceptionally low-temperature, low resources consumption processing system for cellulosic fibers and their blends. Temperatures that never exceed 60°C, combining with short dyeing and washing-off cycles drastically reduce water consumption, save time, energy and cut carbon dioxide emissions.

“This ground-breaking new technology, which allows water and energy savings of 50% and more, is an opportunity for mills, brands and retailers to make a real difference,” says Stephen Gray, Vice-President Research & Technology. “AVITERA™ SE dyes and ERIOPON® LT have a unique set of properties that ensure much lower processing costs, yet high-quality results and greatly improved environmental acceptability. All of these benefits make a key contribution to sustainability in textile p rocessing.”

High solubility allow AVITERA™ SE dyes to be applied at ultra-short liquor ratios and ensure much lower processing costs. With their outstanding compatibility and low sensitivity to dyeing parameters, the dyes give excellent lab-to-bulk and bulk-to-bulk shade reproducibility, minimizing reprocessing. 

AVITERA™ SE dyeing technology can achieve still further improvements in terms of results, sustainability and cost management in conjunction with Huntsman's GENTLE POWER BLEACH™. This novel pretreatment system uses breakthrough enzyme technology for dependable, low-temperature bleaching at neutral pH. Lower treatment and rinsing temperatures enable water and energy consumption during pretreatment to be reduced by as much as 40%.

Here's a chance for all to make a real difference and preserve the environment with AVITERA™ SE & ERIOPON® LT.

About Huntsman:
Huntsman is a global manufacturer and marketer of differentiated chemicals.  Its operating companies manufacture products for a variety of global industries, including chemicals, plastics, automotive, aviation, textiles, footwear, paints and coatings, construction, technology, agriculture, health care, detergent, personal care, furniture, appliances and packaging.  Originally known for pioneering innovations in packaging and, later, for rapid and integrated growth in petrochemicals, Huntsman today has more than 11,000 employees and operates from multiple locations worldwide.  The Company had 2009 revenues of approximately $8 billion. 
For more information about Huntsman, please visit the Company’s website at

About Alps industries:
Alps Industries, established in 1962, is a leading manufacturer of yarns, home furnishing, natural dyes and fashion accessories. Alps also offers a range of architectural produ cts under the brand name “Vista” and fashion industries under the brand name “Le Pashmina.”

Alps operates eight production facilities, which all operate on state-of the art production technology and maintain environmental management systems. Alps has also entered into automotive segments and are leading suppliers for high functional car upholstery. Alps Industries collaborates with Suminoe Textile Ltd, Osaka Japan for the automotive segment.

Alps Industries is one of India’s Largest Home Textile Exporter with an annual turnover of 200 million USD and employs over 4,000 people.


Forward Looking Statements:
Statements in this release that are not historical are forward-looking statements. These statements are based on management’s current beliefs and expectations. The forward-looking statements in this release are subject to uncertainty and changes in circumstances and involve risks and uncertainties that may affect the company’s operations, markets, products, services, prices and other factors as discussed in the Huntsman companies’ filings with the U.S. Securities and Exchange Commission. Significant risks and uncertainties may relate to, but are not limited to, financial, economic, competitive, environmental, political, legal, regulatory and technological factors.  In addition, the completion of any transactions described in this release is subject to a number of uncertainties and closing will be subject to approvals and other customary conditions. Accordingly, there can be no assurance that such transactions will be completed or that the company’s expectations will be realized. The company assumes no obligation to provide revisions to any forward-looking statements should circumstances change, except as otherwise required by applicable law

CONTACTS: Loraine Stantzos, tel: +41612990661

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