06 Jul 10
High IQ® brand expands its range with a new water repellent effect: High IQ® Clean And Dry Comfort

Hi-IQ Mood




Singapore, June 25 , 2010 – Huntsman Textile Effects is pleased to announce the launch of a new finish to its very popular and innovative High IQ® brand. High IQ® Clean and Dry Comfort is a brand new effect which prevents water from penetrating the fabric for a clean, dry and comfortable feeling. The special waterproof finish creates a barrier effect, repelling liquids which simply pearl off.

A repellent finish built into the fabric reduces the surface tension of the textile to such an extent that it simply blocks liquids from penetrating. It has no affect on the natural properties of the fiber’s appearance or breathability; on the contrary, it even enhances the fabric with a soft handle. Thanks to a new innovative hydrophobic system, based on non-fluorine technology, the finish can withstand up to 30 washes.

High IQ® Clean and Dry Comfort is both economical and environmentally friendly. Higher color retention, longer lasting fabrics and faster drying properties mean lower costs and less pollution. The finish is suitable for all fibers and constructions, and provides excellent shade consistency even for high whites and pastels making it ideal for garments and home textiles.

In addition to the above, High IQ® has also freshness effects in two new varieties to better meet the needs of today’s modern society.

High IQ® Freshness on Demand – where consumers can actually choose a scent to match their mood! High IQ® Active Freshness – with a built-in antibacterial which protects the wearer from malodors. Whether it is High IQ® Active Comfort, Cool Comfort, Easy Care, Lasting Color and Sun Pr otection or Sun Protection for Kids, every finish in the High IQ® range contributes actively to resource saving by using less water and energy and thanks to lasting performance.

Note to editors
High IQ® is a registered trademark of Huntsman Corporation or an affiliate thereof in one or more, but not all countries

About Huntsman
Huntsman is a global manufacturer and marketer of differentiated chemicals.  Its operating companies manufacture products for a variety of global industries, including chemicals, plastics, automotive, aviation, textiles, footwear, paints and coatings, construction, technology, agriculture, health care, detergent, personal care, furniture, appliances and packaging.  Originally known for pioneering innovations in packaging and, later, for rapid and integrated growth in petrochemicals, Huntsman today has 11,000 employees and operates from multiple locations worldwide. The Company had 2009 revenues of approximately $8 billion.  For more information about Huntsman, please visit the company’s website at

Forward Looking Statement
Statements in this release that are not historical are forward-looking statements. These statements are based on management's current beliefs and expectations. The forward-looking statements in this release are subject to uncertainty and changes in circumstances and involve risks and uncertainties that may affect the company's operations, markets, products, services, prices and other factors as discussed in the Huntsman companies filings with the U.S. Securities and Exchange Commission. Significant risks and uncertainties may relate to, but are not limited to, financial, economic, competitive, environmental, political, legal, regulatory and technological factors. In addition, the completion of any transactions described in this release is subject to a number of uncertainties and closing will be subject to approvals and other customary conditions. Accordingly, there can be no assurance that such transactions will be completed or that the company's expectations will be realized. The company assumes no obligation to provide revisions to any forward-looking statements should circumstances change, except as otherwise required by applicable laws.

Media contact
Loraine Stantzos
Tel: +41 61 299 06 61