Basel, May 10, 2010 – Huntsman Textile Effects and Genencor, a division of Danisco A/S, with their breakthrough innovative Gentle Power Bleach™ won the prestigious German ‘Industriepreis 2010’ in the category ‘Biotechnology’.
The ‘Industriepreis’, now in its fifth year, honors the most innovative solutions in the German industry. Awards are given in 14 different categories to the most innovative product developments and market novelties from the entire industry.
Over 400 entries were evaluated by a jury comprised of professors, scientists, journalists and technical experts based on the following criteria:
– innovative content;
– impact on productivity enhancement; and
– suitability for medium-sized companies.
Gentle Power Bleach™ is a novel bio-based pretreatment system based on breakthrough enzyme innovation. This new peroxide bleach allows low temperature bleaching of textiles at 65°C and at a neutral pH range. It excels in its ability to process a wide variety of fibers more sustainably whilst delivering textile goods with an enhanced quality. This technique provides perfect preparation for cotton dyeing, and on polyamide and regenerated cellulosic fibers, including Lyocell and Tencel A 100, excellent full white levels can be obtained.
Click below for more information on the ‘Industriepreis 2010’ (available in German only):
Note to editors
Gentle Power Bleach™ is a trademark of Huntsman Corporation or an affiliate thereof.
Huntsman is a global manufacturer and marketer of differentiated chemicals. Its operating companies manufacture products for a variety of global industries, including chemicals, plastics, automotive, aviation, textiles, footwear, paints and coatings, construction, technology, agriculture, health care, detergent, personal care, furniture, appliances and packaging. Originally known for pioneering innovations in packaging and, later, for rapid and integrated growth in petrochemicals, Huntsman today has 11,000 employees and operates from multiple locations worldwide. The Company had 2009 revenues of approximately $8 billion. For more information about Huntsman, please visit the company’s website at www.huntsman.com.
Genencor, a division of Danisco A/S, is a world leader in industrial biotechnology and a pioneer in enzyme innovation. Genencor improves process and product performance for a spectrum of industries, from biofuels and laundry detergents to textile processing, animal nutrition and food. As part of a large global organization, Genencor has a manufacturing and distribution network that spans more than 40 countries. In collaboration with customers, technology leaders and other stakeholders, Genencor supplies competitive, biobased solutions. These innovations create value throughout the supply chain, from raw material to finished product. For more information, please visit the company’s website at www.genencor.com. For more information on Genencor’s suite of products targeted at more sustainable textile processing, please visit www.primagreen.or
Forward Looking Statement
Statements in this release that are not historical are forward-looking statements. These statements are based on management's current beliefs and expectations. The forward-looking statements in this release are subject to uncertainty and changes in circumstances and involve risks and uncertainties that may affect the company's operations, markets, products, services, prices and other factors as discussed in the Huntsman companies filings with the U.S. Securities and Exchange Commission. Significant risks and uncertainties may relate to, but are not limited to, financial, economic, competitive, environmental, political, legal, regulatory and technological factors. In addition, the completion of any transactions described in this release is subject to a number of uncertainties and closing will be subject to approvals and other customary conditions. Accordingly, there can be no assurance that such transactions will be completed or that the company's expectations will be realized. The company assumes no obligation to provide revisions to any forward-looking statements should circumstances change, except as otherwise required by applicable laws.
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