01 Nov 10
A Revolution in Exhaust Dyeing!

A Revolution in Exhaust Dyeing!









Water and energy savings of 50% and more!

Singapore, November 1,2010 -  New AVITERA™ SE reactive dyes, together with ERIOPON® LT clearing additive, provide an exceptionally low-temperature, low resources consumption processing system for cellulosic fibers and their blends. Temperatures that never exceed 60°C, combining with short dyeing and washing-off cycles drastically reduce water consumption, save time, energy and cut carbon dioxide emissions.

“This ground-breaking new technology, which allows water and energy savings of 50% and more, is an opportunity for mills, brands and retailers to make a real difference,” says Stephen Gray, Vice-President Research & Technology. “AVITERA™ SE dyes and ERIOPON® LT have a unique set of properties that ensure much lower processing costs, yet high-quality results and greatly improved environmental acceptability. All of these benefits make a key contribution to sustainability in textile processing.”

High solubility allow AVITERA™ SE dyes to be applied at ultra-short liquor ratios and ensure much lower processing costs. With their outstanding compatibility and low sensitivity to dyeing parameters, the dyes give excellent lab-to-bulk and bulk-to-bulk shade reproducibility, minimizing reprocessing. 

The first three dyes to be introduced, AVITERA™ SE Yellow, Red and Deep Blue, form a highly compatible system that provides a wide choice of medium to dark shades. The range is to be expanded with dyes for pale and very deep shades.

ERIOPON® LT low-temperature clearing additive is especially designed for AVITERA™ SE dyeings on c ellulosic fibers and their blends. Unfixed and hydrolyzed dyes can be washed off in record time at 60°C, yet today’s wash and wet fastness requirements are met.

AVITERA™ SE dyeing technology can achieve still further improvements in terms of results, sustainability and cost management in conjunction with Huntsman's GENTLE POWER BLEACH™. This novel pretreatment system uses breakthrough enzyme technology for dependable, low-temperature bleaching at neutral pH. Lower treatment and rinsing temperatures enable water and energy consumption during pretreatment to be reduced by as much as 40%.

Marks & Spencer has trialled the AVITERA™ SE & ERIOPON® LT technology with one of their key suppliers and it has found the results very encouraging. A spokesperson for M&S said "The trial results demonstrated the potential that AVITERA™ SE & ERIOPON® LT have for reducing water and energy use, improving productivity as well as ensuring high quality results. We believe that this type of technology will help our suppliers deliver our Plan A* aspirations for improving the sustainability of the textile supply chain.

Here's a chance for all to make a real difference and preserve the environment with AVITERA™ SE & ERIOPON® LT.

About Huntsman:
Huntsman is a global manufacturer and marketer of differentiated chemicals.  Its operating companies manufacture products for a variety of global industries, including chemicals, plastics, automotive, aviation, textiles, footwear, paints and coatings, construction, technology, agriculture, health care, detergent, personal care, furniture, appliances and packaging.  Originally known for pioneering innovations in packaging and, later, for rapid and integrated growth in petrochemicals, Huntsman today has more than 11,000 employees and operates from multiple locations worldwide.  The Company had 2009 revenues of approximately $8 billion. 
For more information abo ut Huntsman, please visit the Company’s website at

About Mark & Spencer’s Plan A:
* To find out more about Marks & Spencer's Plan A initiative please visit

Forward Looking Statements:
Statements in this release that are not historical are forward-looking statements. These statements are based on management’s current beliefs and expectations. The forward-looking statements in this release are subject to uncertainty and changes in circumstances and involve risks and uncertainties that may affect the company’s operations, markets, products, services, prices and other factors as discussed in the Huntsman companies’ filings with the U.S. Securities and Exchange Commission. Significant risks and uncertainties may relate to, but are not limited to, financial, economic, competitive, environmental, political, legal, regulatory and technological factors.  In addition, the completion of any transactions described in this release is subject to a number of uncertainties and closing will be subject to approvals and other customary conditions. Accordingly, there can be no assurance that such transactions will be completed or that the company’s expectations will be realized. The company assumes no obligation to provide revisions to any forward-looking statements should circumstances change, except as otherwise required by applicable law

Loraine Stantzos, tel: +41612990661