24 Mar 11
Society of Dyers and Colorists (SDC) Conference in Dhaka, Bangladesh on April 5, 2011







Singapore, March 11, 2011 -   Society of Dyers and Colorists (SDC) has organized a one-day conference to examine the environmental issues facing Bangladesh, focusing on the challenges facing the textile industry. The conference will look at the benefits of getting it right, dyehouse good practice, the role of the retailer and the future potential through technology and innovation. Why is this important? By 2025, Dhaka in Bangladesh is predicted to become uninhabitable due to contamination of both underground water sources and all surface watercourses. Action is required urgently and as a major polluter the textile dyeing industry must react.

Huntsman Textile Effects, as co-sponsor, will make a presentation showcasing products and processes developed to save water in significant quantities.
As a global leader, Textile Effects takes its responsibility seriously and invests heavily in innovation for sustainability. Through water and energy resource saving, fully integrated wet processing helps preserve the environment whilst also saving money. A brilliant team at Huntsman Textile Effects has been able to make a quantum leap in dyeing technology with the development of a new chemistry that has now taken dyeing of cellulosic fibers into the next generation. AVITERA® SE is the revolutionary new tri-reactive dye range for exhaust application on cellulosic fibers. Whereas today’s Best Available Technology helps to reduce water consumption to an average of 30 to 40 liters per kg of material, these new dyes go even beyond - they cut water consumption by another 50%. In other words, only 15 to 20 liters of water are required to dye 1 kg of material. AVITERA® SE dyes combine new standards of environmental sustainability with top-quality results, achieved in record time. With the new dyeing technology, according to Huntsman Effects, 1.3 liters of fresh water per person per day could potentially be saved in the major Asian textile processing countries such as China, India or Bangladesh.

Loraine Stantzos, tel: +41612990661