08 Oct 12
Huntsman Textile Effects Launches PURE by HeiQ

Singapore – Huntsman Textile Effects and HeiQ have announced a strategic business alliance with the launch of PURE by HeiQ, an innovative, new-generation silver product that sets it apart from other odor control solutions.

Based on a unique patented technology, PURE by HeiQ is a high performance silver antimicrobial which harnesses the power of silver to effectively achieve the highest odor reduction efficiency with minimal dosing. This superior technology is applicable at the finishing stage by padding (HeiQ PURE TF) on all fibers and fabric types, except wool. 

PURE by HeiQ achieves the perfect balance of highest durability and most-effective performance while using the lowest amount of active components. In short, it provides the optimal price to performance ratio of any solution on the market.  The technology is engineered with a silver microcomposite which brings long-term protection and freshness to the textile for more than 100 home launderings. This antimicrobial textile effect makes it possible to keep garments odor-free by inhibiting the growth of odor-causing bacteria; a desired consumer benefit in socks, activewear, workwear and many other end-use markets.

Proven in use to be equally consistent in combating against discoloration tendencies, PURE by HeiQ does not require high-temperature curing and has no negative influence on hydrophilicity, handle or breathability.

Its excellent compatibility with fluorochemical finishes and moisture management agents also means that PURE by HeiQ can also be applied to nearly any textile or nonwoven substrate, making it ideal for home textiles including sheets and towels, technical and medical textiles and a wide variety of garments including socks, underwear, knitwear and sportswear.

Commented Mr Rohit Aggarwal, Global Vice President of Strategic Marketing and Planning at Huntsman Textile Effects, “We are very pleased to work with HeiQ and in pooling our extensive knowledge and skills to develop cutting-edge technologies that meet the practical needs of our customers. PURE by HeiQ is truly a remarkable innovation that bears testament to the innovative spirit from both companies. This partnership complements our wide portfolio of textile effects and will result in the accelerated development of more highly differentiated products that will give our customers the added competitive edge.”

HeiQ’s CEO Carlo Centonze adds, “After having validated PURE by HeiQ with renowned US and European brands over the last two years we are certain to offer to the market the most sustainable and best performing antimicrobial technology for lasting freshness and odor control.  We believe that the Huntsman-HeiQ alliance brings this leading technology to the market with strong customer support and a value adding package of textile, antimicrobial, regulatory and marketing expertise.”

PURE by HeiQ is registered by bluesign® and certified by the Oeko-Tex Standard 100 scheme for its use in textile applications and consumer products. For a textile chemical to be labeled with an Oeko-Tex Standard 100 certificate, all ingredient products and treatments are tested by Oeko-Tex for their safety to humans and the environment.

HeiQ is a Swiss high-tech company developing and producing and ingredient branding high performance sustainable effects for textiles.

Huntsman Textile Effects is a global leader in developing total textile solutions across all aspects of the textile chain and a committed player in developing sustainable, high performing processing and effects chemicals with low environmental impact.


Media Contacts:

Huntsman Textile Effects: 
Christina Koh +65 6390 6482
Mindy Chee: +65 6390 6492

HeiQ Materials AG
Marlen Philipp: +41 56 2506860




About Huntsman Textile Effects
Huntsman Textile Effects is the leading global provider of high quality dyes and chemicals to the textile and related industries. Research, innovation and sustainability are at the heart of what we do. We use cutting edge technology to develop solutions and create innovative products with intelligent effects such as built-in freshness, sun protection or state-of-the-art dyes which reduce water and energy consumption.  All these go toward meeting the needs of our customers in supporting a more sustainable environment. With operations in 110 countries and 8 primary manufacturing facilities  in seven countries (China, Germany, India, Indonesia, Mexico, Thailand, Switzerland), Huntsman TE is uniquely positioned to provide fast and expert technical service wherever our customers are based.

About Huntsman
Huntsman is a global manufacturer and marketer of differentiated chemicals. Our operating companies manufacture products for a variety of global industries, including chemicals, plastics, automotive, aviation, textiles, footwear, paints and coatings, construction, technology, agriculture, health care, detergent, personal care, furniture, appliances and packaging. Originally known for pioneering innovations in packaging and, later, for rapid and integrated growth in petrochemicals, Huntsman has approximately 12,000 employees and operates from multiple locations worldwide. The Company had 2011 revenues of over $11 billion. For more information about Huntsman, please visit the company's website at

About HeiQ Material s AG
HeiQ is a Swiss specialty chemicals company that develops and manufactures high-performance textile effects. The company was founded in 2005 as a spin-off company of the Swiss Federal Institute of Technology. HeiQ provides a true end-to-end offering including innovative product development, analytics and validation, custom manufacturing, sales, marketing and regulatory affairs support. HeiQ was bestowed with the Swiss Technology Award. For more information about HeiQ, please visit the company’s website at

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