08 Feb 13
Sustainability Through Innovation: Huntsman Textile Effects Launches AVITERA® Light Red SE for Pale Shades with Highest Light Fastness

Singapore – Huntsman Textile Effects continues to make strides in the AVITERA® SE range with the launch of the Light Red range.  The new bluish red polyreactive dyes now feature a broad palette color spectrum in the pale shades with highest light fastness.


Avitera Light Red

Continuing the success from its introductory launch in October 2010, AVITERA® SE is Huntsman Textile Effects’ innovative flagship dye technology for exhaust application on cellulosic fibers and is tailor-made to help businesses make real economic and environment savings.  
With dyeing and washing-off processes never exceeding 60°C, AVITERA® SE helps textile mills increase production outputs and significantly reduce water and energy consumption and carbon emissions by up to 50 percent. Using only five percent or less unfixed dye instead of the conventional 15 to 30 percent, AVITERA® SE greatly reduces the number of rinsing baths required to obtain fastness properties. 

Its high solubility also allows dyes to be applied at ultra-short ratios, ensuring much lower processing costs. AVITERA® SE’s outstanding compatibility and low sensitivity to dyeing parameters also gives excellent lab-to-bulk and bulk-to-bulk reproducibility, thereby minimizing reprocessing.

Huntsman Textile Effects is the global leader in developing total textile solutions across all aspects of the textile chain and is committed as the global leader in developing sustainable, high performing processing and effects chemicals that have low environmental impact with significant reductions in energy and time.


Media Contacts:
Christina Koh +65 6390 6482

Mindy Chee: +65 6390 6492



About Huntsman Textile Effects
Huntsman Textile Effects is the leading global provider of high quality dyes and chemicals to the textile and related industries. Research, innovation and sustainability are at the heart of what we do. We use cutting edge technology to develop solutions and create innovative products with intelligent effects such as built-in freshness, sun protection or state-of-the-art dyes which reduce water and energy consumption.  All these go toward meeting the needs of our customers in supporting a more sustainable environment. With operations in 110 countries and 8 primary manufacturing facilities  in seven countries (China, Germany, India, Indonesia, Mexico, Thailand, Switzerland), Huntsman TE is uniquely positioned to provide fast and expert technical service wherever our customers are based.

About Huntsman
Huntsman is a global manufacturer and marketer of differentiated chemicals. Our operating companies manufacture products for a variety of global industries, including chemicals, plastics, automotive, aviation, textiles, footwear, paints and coatings, construction, technology, agriculture, health care, detergent, personal care, furniture, appliances and packaging. Originally known for pioneering innovations in packaging and, later, for rapid and integrated growth in petrochemicals, Huntsman has approximately 12,000 employees and operates from multiple locations worldwide. The Company had 2011 revenues of over $11 billion. For more information about Huntsman, please visit the company's website at

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