24 Oct 14
Huntsman Textile Effects Wins Top Honors at 2014 ICIS Innovation Awards

SINGAPORE, Oct. 20, 2014 – The Textile Effects division of Huntsman Corporation (NYSE: HUN) has been selected as the overall winner in the 2014 ICIS Innovation Awards for its revolutionary AVITERA® SE dyes, thereby becoming the first recipient of the new award, “Innovation with Best Benefit to Environment or Sustainability.” The awards recognize the outstanding contribution of the AVITERA® SE dyes in supporting environmental and economic sustainability for the textile industry.

In a press release announcing the win today, ICIS Innovation Awards praised AVITERA® SE to be “a significant scientific advance, and one that goes a long way to answering the textile industry’s sustainability challenge in terms of water, energy and waste reductions.”

The panel of judges also expressed the view that “AVITERA® SE has a wide ranging impact and tells a strong positive story to communicate to the public. We need dyes and textiles but have long recognized that there are problems with water use in this sector. This innovation addresses a major issue."

Presented by ICIS, the world's largest petrochemical market information provider, the ICIS Innovation Awards are among the most sought after accolades in the international chemicals sector. ICIS introduced the new “Environment or Sustainability” category to the 11th Awards in 2014 to highlight the important links between these areas and encourage innovation that produces distinct benefits.

Paul Hulme, global president of Huntsman Textile Effects, said, “The global textiles industry is at an inflection point today as environmental and competitive pressures are demanding new approaches. These prestigious ICIS Innovation Awards reaffirm Huntsman Textile Effects’ role in helping to lead this change with a focus on innovation that meets real industry need.”

Innovation Helps Mill s Meet Sustainability Targets

“The development of our revolutionary AVITERA® SE dyes is a result of our adherence to the three pillars on which Huntsman Textile Effects is built: sustainability, innovation and collaboration,” Hulme added. “As a leading supplier of chemicals and dyes, we remain committed to working with our customers and other industry partners to find innovative new solutions that help achieve cost-effective production, improved textile products and minimal environmental impact.”

The AVITERA® SE dyes are poly-reactive dyes that allow processing mills to dramatically reduce the dyeing and washing-off cycles and to increase productivity. Compared with current best-available technologies, AVITERA® SE:
• Reduces water consumption by up to 50 percent
• Reduces energy and CO² by up to 50 percent
• Reduces salt consumption by 20 percent
• Reduces cycle time by 25 percent

Continuing Legacy of Innovation

Huntsman Textile Effects is a leading innovator of textile dyes and chemicals. It devotes about 5 percent of annual sales to research and technology, with approximately one-half of the 30 to 35 new products released each year related to the environment and sustainability. The company holds more than 1,100 active patent rights and derives more than 25 percent of sales from products less than five years old.

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About Huntsman
Huntsman Corporation is a publicly traded global manufacturer and marketer of differentiated chemicals with 2013 revenues of approximately $13 billion including the acquisition of Rockwood’s performance additives and TiO2 businesses. Our chemical products number in the thousands and are sold worldwide to manufacturers serving a broad and diverse range of consumer and industrial end markets. We operate more than 100 manufacturing and R&D facilities in more than 30 countries and employ approximately 15,000 associates within our 5 distinct business divisions. For more information about Huntsman, please visit the company's website at

About Huntsman Textile Effects
Huntsman Textile Effects is the leading global provider of high quality dyes and chemicals to the textile and related industries. With operations in more than 90 countries and seven primary manufacturing facilities in six countries (China, Germany, India, Indonesia, Mexico and Thailand), Huntsman Textile Effects is uniquely positioned to provide prompt and expert technical service wherever our customers are based. Sustainability, innovation and collaboration are at the heart of what we do. We use cutting edge technology to develop solutions and create innovative products with intelligent effects such as built-in freshness, sun protection or state-of-the-art dyes which reduce water and energy consumption. All these go towards meeting the needs of our customers in supporting a more sustainable environment.

Forward-Looking Statements
Statements in this release that are not historical are forward-looking statements. These statements are based on management’s current beliefs and expectations. The forward-looking statements in this release are subject to uncertainty and changes in circumstances and involve risks and uncertainties that may affect the company’s operations, markets, products, services, prices and other factors as discussed in the Huntsman companies’ filings with the U.S. Securities and Exchange Commission. Significant risks and uncertainties may relate to, but are not limited to, financial, economic, competitive, environmental, political, legal, regulatory and t echnological factors. In addition, the completion of any transactions described in this release is subject to a number of uncertainties and closing will be subject to approvals and other customary conditions. Accordingly, there can be no assurance that such transactions will be completed or that the company’s expectations will be realized. The company assumes no obligation to provide revisions to any forward-looking statements should circumstances change, except as otherwise required by applicable laws.

Christina Koh
+65 6390 6482

Mindy Chee
+65 6390 6492