Latest News
06 Jun 19
Huntsman Textile Effects introduces a new era of digital printing solutions at ITMA

Singapore – Huntsman Textile Effects will launch the next-generation of high performance digital ink ranges to help customers achieve superior printing on cellulosics and polyester/cotton blends.

As the industry’s focus on sustainability and performance increases coupled with the rising market demand for polyester/cotton blends, these two new product ranges offer state of the art performance substantially enhancing sustainability and environmental standards.

Next-generation of digital inks

NOVACRON® ADVANCE ink is the next generation of reactive inks for cellulosics with outstanding shade depth and color gamut, developed for the latest industrial digital printing machines. The full range achieves remarkable deep shades with perfect reliability and reproducibility compared to currently available technologies.

“We are excited to introduce our next generation ink solution that deliver high performance in terms of remarkable brilliancy, gamut and color depth,” said Mike Mordente, Business Unit Director for Digital Inks at Huntsman Textile Effects. “More efficient to use with higher mileage, these products require minimal maintenance and result in greater savings while meeting stringent industry standards.”
ERIOFAST® VISTA ink enables printers to achieve brilliant lasting designs on polyester/cotton blends and outperforms the best alternative solutions in digital printing in terms of brilliancy, color depth, fabric handle and wash fastness. Using inks from this range enables printers to adopt a simple urea-free process with significantly reduced energy consumption, washing, machine maintenance and carbon dioxide emissions.

Unrivalled expertise and experience

Huntsman Textile Effects will showcase its comprehensive portfolio of dyes, chemicals and digital inks at ITMA 2019 from 20 to 26 June 2019. Featured pr oducts include, AVITERA® SE and TERASIL® W/WW high washfast dyes and HIGH IQ® Repel Durable Water Repellents. We will also share our unparalleled technical support and application know-how with mills to improve their productivity and competitiveness.

Visit Huntsman Textile Effects at ITMA in Hall 3, Stand B129.

AVITERA®, HIGH IQ®, NOVACRON®, ERIOFAST® and TERASIL® are registered trademarks of Huntsman Corporation or an affiliate thereof in one or more, but not all, countries.
© Copyright 2019. Huntsman Corporation or an affiliate thereof. All rights reserved

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About Huntsman:
Huntsman Corporation is a publicly traded global manufacturer and marketer of differentiated and specialty chemicals with 2018 revenues more than $9 billion.  Our chemical products number in the thousands and are sold worldwide to manufacturers serving a broad and diverse range of consumer and industrial end markets. We operate more than 75 manufacturing, R&D and operations facilities in approximately 30 countries and employ approximately 10,000 associates within our four distinct business divisions. For more information about Huntsman, please visit the company's website at

About Huntsman Textile Effects:
Huntsman Textile Effects is the leading global provider of high quality dyes, chemicals and digital inks to the textile and related industries. With operations in more than 90 countries and six primary manufacturing facilities in six countries (China, Germany, India, Indonesia, Mexico and Thailand), Huntsman Textile Effects is uniquely positioned to provide prompt and expert technical service wherever our customers are based. Sustainability, innovation and collaboration are at the heart of what we do. We use cutting edge technology to develop solutions and create innovative products with intelli gent effects such as durable water repellents, color fastness, sun protection or state-of-the-art dyes which reduce water and energy consumption. For more information about Huntsman Textile Effects, please visit

Forward Looking Statements:
Statements in this release that are not historical are forward-looking statements. These statements are based on management’s current beliefs and expectations. The forward-looking statements in this release are subject to uncertainty and changes in circumstances and involve risks and uncertainties that may affect the company’s operations, markets, products, services, prices and other factors as discussed in the Huntsman companies’ filings with the U.S. Securities and Exchange Commission. Significant risks and uncertainties may relate to, but are not limited to, financial, economic, competitive, environmental, political, legal, regulatory and technological factors. In addition, the completion of any transactions described in this release is subject to a number of uncertainties and closing will be subject to approvals and other customary conditions. Accordingly, there can be no assurance that such transactions will be completed or that the company’s expectations will be realized. The company assumes no obligation to provide revisions to any forward-looking statements should circumstances change, except as otherwise required by applicable laws.