Latest News
13 Feb 15
New eCool70 Dyes address Textile Industry's Sustainability Challenges

Singapore – In another industry breakthrough, Huntsman Textile Effects has introduced its eCool70™ concept to make it possible for mills to achieve a range of brilliant shades while using less water and energy for better environmental performance, lower processing costs and enhanced productivity. The concept persist of AVITERA® Brilliant Yellow SE, NOVACRON® Brilliant Blue EC-B and Brilliant Turquoise EC-GN.

The groundbreaking new concept has been developed to provide brands and mills with a cost-effective and environment-friendly way to produce the vivid fashion-forward colors of the Caribbean -- brilliant yellow, green, turquoise and blue. Dyes for this specific shade segment have traditionally had low fixation rates, leading to moderate wash off, limited build up and bad reproducibility, which raises processing costs and reduces productivity. In contrast, the new eCool70™ concept offers a sustainable and high-performance solution with an attractive total process cost.

The eCool70™ dyes are powered by Huntsman Textile Effects’ award-winning AVITERA® SE technology and deliver exceptional leveling and outstanding wash-off and fastness, as well as operational excellence for trouble-free production. eCool70™ helps mills lower their energy consumption and processing costs by allowing dyeing and washing-off to take place at just 70°C (158°F), which is significantly lower than the 90°C that is necessary with conventional hot dyes. The wash-off cycle is also considerably reduced, which results in lower overall water consumption and shorter processing time to enhance productivity.

The greenish cast NOVACRON® Brilliant Blue EC-B in eCool70™ dyes significantly lowers the amount of turq uoise used in the recipes to promote easier wash-off. This also helps to increase lab-to-lab, lab-to-bulk and bulk-to-bulk reproducibility.

“To remain economically viable today, textile processing mills need to create a range of vivid, brilliant colors that brands and consumers desire while also improving their environmental performance and remaining competitive as industry costs rise. Huntsman Textile Effects’ eCool70™ extends the AVITERA® SE range to help mills overcome these challenges and operate in a way that is both environmentally and economically sustainable,” said Dhirendra Gautam, Global Marketing Director of Huntsman Textile Effects. 

Media Contacts:
Christina Koh     +65 6390 6482
Mindy Chee     +65 6390 6492

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About Huntsman Textile Effects
Huntsman Textile Effects is the leading global provider of high quality dyes and chemicals to the textile and related industries. With operations in more than 90 countries and seven primary manufacturing facilities in six countries (China, Germany, India, Indonesia, Mexico and Thailand), Huntsman Textile Effects is uniquely positioned to provide prompt and expert technical service wherever our customers are based. Sustainability, innovation and collaboration are at the heart of what we do. We use cutting edge technology to develop solutions and create innovative products with intelligent effects such as built-in freshness, sun protection or state-of-the-art dyes which reduce water and energy consumption. All these go towards meeting the needs of our customers i n supporting a more sustainable environment.

About Huntsman
Huntsman Corporation is a publicly traded global manufacturer and marketer of differentiated chemicals with 2013 revenues of approximately $13 billion including the acquisition of Rockwood’s performance additives and TiO2 businesses. Our chemical products number in the thousands and are sold worldwide to manufacturers serving a broad and diverse range of consumer and industrial end markets. We operate more than 100 manufacturing and R&D facilities in more than 30 countries and employ approximately 15,000 associates within our 5 distinct business divisions. For more information about Huntsman, please visit the company's website at or follow us on, like us on, and follow us on

Forward-Looking Statements
Statements in this release that are not historical are forward-looking statements. These statements are based on management's current beliefs and expectations. The forward-looking statements in this release are subject to uncertainty and changes in circumstances and involve risks and uncertainties that may affect the company's operations, markets, products, services, prices and other factors as discussed in the Huntsman companies' filings with the U.S. Securities and Exchange Commission. Significant risks and uncertainties may relate to, but are not limited to, financial, economic, competitive, environmental, political, legal, regulatory and technological factors.  The company assumes no obligation to provide revisions to any forward-looking statements should circumstances change, except as otherwise required by applicable laws.