Latest News
22 May 15
Sustainability redefined with new AVITERA® Black SE dye


Singapore – Until now, the hazardous substance p-chloroaniline (PCA) has been a potential impurity within reactive black dyes. Huntsman Textile Effects has developed a groundbreaking new reactive black dye AVITERA® Black SE to address this. Independent analytical test institutes confirm that this innovative dyestuff is free* from restricted arylamines, including PCA, to meet increasingly stringent environmental standards and to help textile mills improve their productivity and profitability for better economic sustainability.

An extension to the award-winning AVITERA® SE dye range, the new AVITERA® Black SE dye meets tighter and stringent restrictions on hazardous substances in supplied products and treated textile articles, including OEKO-TEX®, bluesign, Zero Discharge of Hazardous Chemicals and the Restricted Substance List (RSL) standards of the world’s premier brands.

Since its launch, the AVITERA® SE dye range has been continuously extended to deliver improved environmental and economic benefits. With the release of the AVITERA® Black SE dye, the AVITERA® SE range of dyes free* from restricted arylamines, including PCA, is now complete across the entire shade gamut and color spectrum.

A significant breakthrough for mill competitiveness, AVITERA® Black SE dye enables mills to achieve significant water and energy savings of up to 50% and to reduce carbon dioxide (CO2) emissions by 50% or more. Meeting all severe wet-fastness requirements, AVITERA® Black SE dye sets a new benchmark for fastness performance and is excellent for fabrics that require the highest chlorine-fas tness and good light-fastness (as compared to currently available black dyes).

With its low-temperature, high-speed wash off properties, AVITERA® Black SE dye also dramatically reduces processing time to boost production by 25% or more compared to commodity black. Designed for dyeing at very short liquor ratios (typically 6:1 or less) with a maximum of four 60oC rinses to ensure the lowest processing costs, AVITERA® Black SE dye can be used to produce all deep-black shades and is suitable for medium-to-deep grey shades as well.

“Huntsman Textile Effects continues to invest in the development of innovative new chemistries that meet the needs of the industry and the end-user,” said Jay Naidu, Global Vice President, Strategic Marketing and Planning of Huntsman Textile Effects. “Our latest breakthrough, AVITERA® Black SE dye, is redefining economic and environmental sustainability for textile mills. It minimizes processing costs for enhanced profitability, while increasing productivity without additional capital investment. At the same time, it enables mills to differentiate their products in a global marketplace that increasingly demands a clean and transparent supply chain.”

The AVITERA® SE dye range has been globally recognized for its contribution to supporting environmental and economic sustainability for the textile industry. The dye range was the overall winner in the 2014 ICIS Innovation Awards as well as the first recipient of the ICIS Innovation with Best Benefit to Environment or Sustainability Award. The range also scored an impressive 5-star rating review in the Environmental Leader Technology (ELT) Review program.


*Current detection limit 5ppm
AVITERA® is a registered trademark of Huntsman Corporation or an affiliate thereof in one or more, but not all countries.

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Media Contacts:
Christina Koh +65 6390 6482
Mindy Chee +65 6390 6492


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About Huntsman
Huntsman Corporation is a publicly traded global manufacturer and marketer of differentiated chemicals with 2014 revenues of approximately $13 billion including the acquisition of Rockwood’s performance additives and TiO2 businesses. Our chemical products number in the thousands and are sold worldwide to manufacturers serving a broad and diverse range of consumer and industrial end markets. We operate more than 100 manufacturing and R&D facilities in more than 30 countries and employ approximately 16,000 associates within our 5 distinct business divisions. For more information about Huntsman, please visit the company's website at

About Huntsman Textile Effects
Huntsman Textile Effects is the leading global provider of high quality dyes and chemicals to the textile and related industries. Sustainability, innovation and collaboration are at the heart of what we do. We use cutting edge technology to develop solutions and create innovative products with intelligent effects such as built-in freshness, sun protection or state-of-the-art dyes which reduce water and energy consumption. All these go toward meeting the needs of our customers in supporting a more sustainable environment. Selling into more than 90 countries and with presence including eight primary manufacturing facilities in seven countries (China, Germany, India, Indonesia, Mexico, Thailand, Switzerland) and 14 Formulation Distribution Centers spread across 12 countrie s, Huntsman Textile Effects is uniquely positioned to provide fast and expert technical service wherever our customers are based.

Forward Looking Statements:
Statements in this release that are not historical are forward-looking statements. These statements are based on management’s current beliefs and expectations. The forward-looking statements in this release are subject to uncertainty and changes in circumstances and involve risks and uncertainties that may affect the company’s operations, markets, products, services, prices and other factors as discussed in the Huntsman companies’ filings with the U.S. Securities and Exchange Commission. Significant risks and uncertainties may relate to, but are not limited to, financial, economic, competitive, environmental, political, legal, regulatory and technological factors. In addition, the completion of any transactions described in this release is subject to a number of uncertainties and closing will be subject to approvals and other customary conditions. Accordingly, there can be no assurance that such transactions will be completed or that the company’s expectations will be realized. The company assumes no obligation to provide revisions to any forward-looking statements should circumstances change, except as otherwise required by applicable laws.