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18 Aug 15
Huntsman Textile Effects Launches 210 New Color Formulations with Pantone

Two leaders in color development and realization collaborate to promote accurate, efficient and eco-friendly textile dyeing worldwide

SINGAPORE -- Huntsman Textile Effects today introduced 210 new dye formulations for textiles with color development from Pantone LLC. The collaboration between the global leader in textile dyes and the worldwide authority on color aims to help the textile industry efficiently produce eco-friendly fashion, home furnishings and interior design products.

The new dye formulations extend the PANTONE® FASHION, HOME + INTERIORS Textile  Color System® and deliver exceptional color accuracy, production efficiency and product performance. Based on Huntsman Textile Effects’ award-winning groundbreaking range of AVITERA® SE reactive dyes, the new formulations enable designers and brands to select on-trend colors that meet their performance specifications and environmental responsibilities.

Using this color system, designers, brands and mills can speed the time from inspiration to production while consistently delivering high-quality products to achieve the highest level of light-, wet- and chlorine-fastness. Textiles dyed with these new formulations also conform to the most stringent international industry standards and are free of para-chloro-aniline (PCA) and other regulated chemicals.

“The need for environmental and economic sustainability is dramatically changing the global textile sector and calling for radical new solutions like the AVITERA® SE dyes. With the collaboration of Pantone, we are helping mills satisfy the quality and performance needs of the world’s premier apparel and home fashion brands while also achieving cost-effective production and a cleaner supply chain,” said Jay Naidu, Vice President, Strategic Marketing and Planning of Huntsman Textile Effects.

“In the textile sector, the ability to accurately and cons istently reproduce one’s desired color in production around the world is essential. Brands and mills need a sophisticated and environment-friendly color solution that can be easily and cost-effectively reproduced in today’s production environments. Combining the expertise of Pantone and Huntsman Textile Effects, we are helping the industry meet these multiple challenges,” added Mitch Cole, Global Director of Marketing, Pantone Fashion, Home + Interiors.

The 210 dye formulations launched from Huntsman Textile Effects today addresses evolving consumers’ tastes and significant market needs. These include shades with pale, medium, dark, intense dark and brilliant shades, and even deep black.

The poly-reactive AVITERA® SE dyes ensure accurate dyeing and rapid and very high exhaustion rate for cotton and other cellulosic fibers and their blends. They help mills enhance Right-First-Time performance and improve productivity by 25% or more. At the same time, they provide a significantly better environmental footprint than any conventional dyeing and washing-off process or current best available technology. With AVITERA® SE dyes, water and energy consumption along with carbon dioxide (CO2) emissions can be reduced by half.

As a global textile leader with distribution centers serving every textile hub worldwide, mills using the new Huntsman Textile Effects formulations for the PANTONE FASHION, HOME + INTERIORS Textile Color System can be assured of reliable access to high-quality dyestuffs and expert technical support no matter where they are in the world. 

To download the reproducible Huntsman Textile Effects’ dyestuff formulations for the PANTONE FASHION, HOME + INTERIORS Textile Color System, visit

AVITERA® is a registered trademark of Huntsman Corporation or an affiliate thereof i n one or more, but not all countries.

Appendix 1: Factsheet on Huntsman Textile Effects Dye Formulations for the Pantone PANTONE FASHION, HOME + INTERIORS Textile Color System

Media Contacts:
Christina Koh +65 6390 6482
Mindy Chee: +65 6390 6492



Huntsman Textile Effects Dye Formulations for the PANTONE FASHION, HOME + INTERIORS Textile Color System

Promoting the efficient global production of eco-friendly fashion and interior design products and furnishings, Huntsman Textile Effects has created 210 new dyestuff formulations using its breakthrough AVITERA® SE reactive dyes. The new formulations are based on Pantone colors selected for their significance to the fashion and interior design industries.

  • Efficient and cost-effective production: Mills save time and effort in dyestuff formulation using Huntsman Textile Effects recipes. Furthermore, the AVITERA® SE dyes are poly-reactive, which ensures that far more dye is fixed than with previous generations of reactive dye technology. They deliver excellent runnability and color reproducibility to help mills enhance Right-First-Time performance and improve productivity by 25% or more. Huntsman Textile Effects tightly controls batch-to-batch consistency to assure mills that they can produce consistent colors without re-dyeing.
  • Cleaner textile supply chain: The new formulations help mills dramatically improve their dyeing and washing-off processes to slash their environmental footprint and contribute to a cleaner textile industry supply chain. With AVITERA® SE, water and energy consumption along with carbon dioxide (CO2) emissions can be reduced by half.
  • Regulatory compliance: The AVITERA® SE dyes produce textiles that are free* of para-chloro-aniline (PCA) and other regulated chemicals. This helps mills conform to stringent international standards, such as OEKO-TEX®, bluesign® and Zero Discharge of Hazardous Chemicals, as well the strictest brand Restricted Substances Lists. * At the current detection limit of 5ppm
  • Reliable global supply and expert local support: As the global leader in textile dyes and chemicals, Huntsman Textile Effects has a worldwide network of distribution centers and expert technicians. It can thus offer mills reliable local access to high-quality dyestuffs and professional consultancy and support.
  • On-trend colors and shades: Designers and brands can choose the desired color shade they want, selecting from a broad range of fashion colors, from pale, medium, dark, intense dark and brilliant shades, and even a new deep black.
  • Maximum colorfastness: The new Huntsman Textile Effects formulations match Pantone shades and help mills deliver high-performance textile products with the highest light-, wet- and chlorine-fastness. 

About Huntsman
Huntsman Corporation is a publicly traded global manufacturer and marketer of differentiated chemicals with 2014 revenues of approximately $13 billion including the acquisition of Rockwood’s performance additives and TiO2 businesses. Our chemical products number in the thousands and are sold worldwide to manufacturers serving a broad and diverse range of consumer and industrial end markets. We operate more than 100 manufacturing and R&D facilities in more than 30 countries and employ approximately 16,000 associates within our 5 distinct business divisions. For more information about Huntsman, please visit the company's website at
www.huntsman .com.

About Huntsman Textile Effects
Huntsman Textile Effects is the leading global provider of high quality dyes and chemicals to the textile and related industries. With operations in more than 90 countries and seven primary manufacturing facilities in six countries (China, Germany, India, Indonesia, Mexico and Thailand), Huntsman Textile Effects is uniquely positioned to provide prompt and expert technical service wherever our customers are based. Sustainability, innovation and collaboration are at the heart of what we do. We use cutting edge technology to develop solutions and create innovative products with intelligent effects such as built-in freshness, sun protection or state-of-the-art dyes which reduce water and energy consumption. All these go towards meeting the needs of our customers in supporting a more sustainable environment. For more information about Huntsman Textile Effects, please visit _effects.

About Pantone and the Pantone Color Institute
Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, is the global color authority and provider of professional color standards for the design industries. Pantone products have encouraged colorful exploration and expressions of creativity from inspiration to implementation for more than 50 years. Through the Pantone Color Institute, Pantone continues to chart future color direction and study how color influences human thought processes, emotions and physical reactions. Pantone furthers its commitment to providing professionals with a greater understanding of color and to help them utilize color more effectively. Always a source for color inspiration, Pantone also offers designer-inspired products and services for consumers. More information is available at
www.pan For the latest news, trends, information and conversations, connect with Pantone on Facebook, Twitter, Pinterest, Instagram and the Pantone Blog.

Forward Looking Statements:
Statements in this release that are not historical are forward-looking statements. These statements are based on management’s current beliefs and expectations. The forward-looking statements in this release are subject to uncertainty and changes in circumstances and involve risks and uncertainties that may affect the company’s operations, markets, products, services, prices and other factors as discussed in the Huntsman companies’ filings with the U.S. Securities and Exchange Commission. Significant risks and uncertainties may relate to, but are not limited to, financial, economic, competitive, environmental, political, legal, regulatory and technological factors. In addition, the completion of any transactions described in this release is subject to a number of uncertainties and closing will be subject to approvals and other customary conditions. Accordingly, there can be no assurance that such transactions will be completed or that the company’s expectations will be realized. The company assumes no obligation to provide revisions to any forward-looking statements should circumstances change, except as otherwise required by applicable laws.

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