Innovation
Improving Products and Productivity
Huntsman Textile Effects drives innovation through our world-class Research & Technology facilities, production plants and consultancy services. We focus on meeting the needs of customers with cost-effective solutions that support them to maximize competitiveness and minimize environmental impact.
Our innovative dyes and chemicals consistently produce right-first-time results and help to optimize and shorten the manufacturing process. As a result, our customers can save costs, enhance productivity, reduce waste and conserve water and energy.
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1,100+ active patents
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30 innovative products released each year
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5% of sales revenue spent on innovation
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25% of products less than 5 years old

Innovation In Action
| AVITERA® SE |
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Revolutionary range of poly-reactive dyes for cellulosic fibers and their blends
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Up to 50% less water and energy, and up to 20% less salt, used during dyeing
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Highest reproducibility in the shortest time for increased productivity
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Covers the entire shade gamut from the palest to the deepest and darkest shades
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2014 ICIS Innovation Awards: overall winner and Innovation with Best Benefit to Environment or Sustainability Award
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2013 Environmental Leader Technology Reviews: 5-stars rating for Excellence in Technology and Innovation
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| PHOBOTEX® SE |
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Advanced range of fluorine-free hydro polymers developed to allow fabrics to provide rain protection and stain management
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Suitable for a wide range of textile end uses: rainwear, active wear, workwear, technical fabrics (awnings, tarpaulins, boat covers, outdoor furnishings, shower curtains)
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Complements the PHOBOL® CP range of short-chain C6 chemistry products
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| Digital Inks |
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Market-leading NOVACRON®, LANASET®, TERASIL®, LYOSPERSE® and ERIOFAST® inks certified by the major print head manufacturers
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Vivid colors; high visibility
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Outstanding durability against heat and light
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Excellent stability, runnability and reproducibility
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Suitable for a wide variety of end uses in the apparel and fashion, swimwear, home textiles, signage and automotive sectors
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