Freshness on demand

High IQ Freshness on Demand works such that small "capsules" are bonded to cotton during fabric processing. With laundering, the capsules are charged with the scent from the detergent or fabric conditioner. During wear, these scents are slowly released, particularly when moisture and temperature increases, providing the wearer with a lasting, just-laundered scent. And, this benefit is renewed with each home laundering.