Huntsman Polyurethane Used in Custom Steitz Secura Safety Shoes, Made on Desma Machine, With FitStation Powered by HP

New production package to be demonstrated at A+A 2017
17 to 20 October 2017 - Dusseldorf Messe, Germany
Visit Steitz Secura, Desma and Huntsman at A+A 2017 in Tent FG 3.9.1

Everberg, BELGIUM - German safety shoe company, Steitz Secura, is using a polyurethane (PU) technology from Huntsman to pilot a range of specialist safety shoes that can be custom-made to fit an individual’s feet, using FitStation powered by HP. Huntsman’s certified PU midsole technology for multi-section injection (MSI) offers state-of-the-art properties in terms of comfort and durability. The resulting customized shoes are made using a combination of FitStation’s 3D foot scanning, using RSscan pressure plate technology, and a DESMA MSI molding machine.

Steitz Secura will demonstrate production of its PU-based customized shoes at A+A 2017 - the four-day trade show and congress dedicated to workplace safety, security and health. A+A visitors will be able to see the 12-station, direct-on DESMA machine in action in tent FG 3.9.1, outside the main exhibition hall.

Working together, Huntsman, Steitz Secura, Desma, FitStation and partners have created a complete solution for the automated manufacture of tailor-made, differentiated safety shoes. The material and machinery package that the companies have assembled reflects several key trends in the footwear industry. It fits with the continued push for automation and digital manufacturing. It also echoes increased demand for customized products - made-to-measure for individualized fit and function.

Hugo Verbeke, Platform Manager Elastomers at Huntsman Polyurethanes, said: “We are delighted to be involved in this exciting project and to work alongside such a prestigious group of partners. Steitz Secura has a reputation for making safety shoes that are hardwearing, protective and comfortable - in equal measure. This project takes that work to the next level - enabling the creation of tailor-made safety shoes that can deliver a new level of personalized comfort and protection.”

Huntsman is a long-term supplier to Steitz Secura and has worked with the business for more than 40 years - providing a range of specialist PU-based footwear materials. Huntsman enjoys a similarly lengthy relationship with DESMA; the two companies began working together in the 1970s.

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About Huntsman:
Huntsman Corporation is a publicly traded global manufacturer and marketer of differentiated chemicals with 2015 revenues of approximately $10 billion. Our chemical products number in the thousands and are sold worldwide to manufacturers serving a broad and diverse range of consumer and industrial end markets. We operate more than 100 manufacturing and R&D facilities in approximately 30 countries and employ approximately 15,000 associates within our 5 distinct business divisions. For more information about Huntsman, please visit the company's website at

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Statements in this release that are not historical are forward-looking statements. These statements are based on management's current beliefs and expectations. The forward-looking statements in this release are subject to uncertainty and changes in circumstances and involve risks and uncertainties that may affect the company's operations, markets, products, services, prices and other factors as discussed in the Huntsman companies' filings with the U.S. Securities and Exchange Commission. Significant risks and uncertainties may relate to, but are not limited to, financial, economic, competitive, environmental, political, legal, regulatory and technological factors.  The company assumes no obligation to provide revisions to any forward-looking statements should circumstances change, except as otherwise required by applicable laws.

Ilse Vanden Brande
Tel: + 32 (0) 2 758 9420